Effective Communication Strategy

An effective communication strategy clarifies expectations, develops a rapport, heightens efficiency and benefits your organization

Clearwater organizations should always lean toward over-communicating rather than under-communicating. The unfortunate truth is plenty of organizations lack a coherent communication strategy and assume employees are professional enough to communicate without flaw. Yet any old style of communication will not suffice. Think of all those times miscommunication cost your team. It is not only the frequency of communication that matters. The manner in which co-workers communicate is also important.


A Communication Strategy is Necessary

Think about all the subtleties involved in the exchange of information. From the medium used to share the information with the parties involved, the clarity of the message and the amount of information communicated, all the subtleties matter a great deal. Yet the clarity of the message is the most important aspect of communication. A team that is focused on communicating information in the clearest possible manner will greatly reduce or eliminate the chances of a misunderstanding. This is true for all forms of communication ranging from emails to instant messages, phone calls, face-to-face interactions and beyond.


Communication Strategies Extend Beyond Talking

The most important aspect of communication is listening. As time progresses, listening skills are worsening. This phenomenon is largely attributable to the inundation of information that bombards the typical person from the moment he wakes until the moment he goes to sleep. Emphasize the importance of listening and your team will engage in truly meaningful dialogues rather than extended monologues with little, if any, reciprocity.
Teach your team the importance of paying close attention to the words used by co-workers. They should not attempt to formulate a response while a colleague speaks. Rather, your team’s communication strategy should stress listening with patience from beginning to end and replying after taking some time to process their colleague’s message. Those who fail to listen to the entirety of another’s communication will undoubtedly miss key information that compromises the quality of work and ultimately, the company’s bottom line.


Communication Extends Beyond Words

Those who are effective communicators understand that body language and tone matter a great deal. The manner in which something is communicated often matters as much as the words. Facial expressions, gestures, movements, and tone shape the message. Your group should understand the importance of making eye contact and speaking with a controlled tone in interactions.

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