The marketing field is competitive with many qualified job seekers and a limited number of job openings, so you need to do everything you can to set yourself apart from the other candidates. You need to prove you can bring in new, original ideas and use them to efficiently generate more revenue for the company. By establishing your own brand on social media, doing adequate research, showing off samples of your work, and proving your ability to increase company profits, you can ace your interview and land the job you want.
Build a social media following
Use Twitter, Facebook, your blog or even a personal website to showcase your career. Highlight your objectives, skills and accomplishments to make yourself more appealing to prospective companies. Keep posts and profile items consistent so everything is depicted in the same way—even graphics if you have them. This is also a great way to build your list of professional contacts.
Research the company
Learn as much as you can about your prospective employer, including revenues, their products and competitors. Show you understand what they do, what they stand for and how the management of the company is structured. By demonstrating you put in the time to research, you show you care about this opportunity and that you’re diligent.
Bring in examples of your work
Show off past visionary masterpieces, especially concentrating on the ones that are most relevant to the position you’re applying for. If you don’t have much experience, make a speculative ad or piece of copywriting that might be appropriate for this company.
Prove how the employers can profit from hiring you
Your job is to help the company increase profits, so brag about how your market research and effective communication helped the sales team increase profits at a prior company.
Determine your experience level and plan accordingly
If you’re a marketing veteran, concentrate on your employment history and showcase your portfolio. Include detailed descriptions of your past duties and accomplishments. If you’re inexperienced, highlight your communication skills, confidence and ability to articulate. Show relevant writing samples or examples of past research projects; mention your transferrable skills.
And as always
Don’t forget those standard interviewing tips, like looking professional, being on time and providing a list of references. Prepare a list of questions about the company and common career paths there. Show you’re interested and have considered the position carefully. And don’t forget to send a thank-you note as soon as you can!
For more information on how to advance your marketing career and secure the position you want, contact PrideStaff St. Pete Clearwater today.