I am not quite sure when the rest of the world decided to skip Thanksgiving and begin the Christmas season immediately after Halloween, but clearly, the world has made that decision! For me, however, I refuse to forget Thanksgiving. Not just because I have much to be thankful for, but rather, I have always loved the Thanksgiving timeframe. I grew up in Michigan and I will go to my grave missing the colors of a Michigan fall, but I digress…
Once we get past Thanksgiving, our social lives generally speed up and it becomes difficult to take the time necessary to slow down and put goals on paper. Because of this, I am offering some basic reasons why Thanksgiving should remain important to business owners today.
Thanksgiving means planning
During December we usually get so distracted by events, parties, end of the year projects etc. that the month becomes a bit of a whirlwind. But as we move closer to the holidays now is a good time to step back and review the lessons we have learned this year. At the same time, we want to take those lessons and begin to apply them to our goals and objectives for the following year. What can we get better at? How can we become more efficient? What is our greatest weakness? As I have heard time and again from other business owners, if you aren’t improving your business then it is moving backward, and that can’t happen.
Thanksgiving means networking
The common myth is that very little business happens at the end of the year. The thought process is that businesses are pretty set in their ways and waiting for January to start new projects or develop new systems or expand their services. Frankly, I don’t disagree with that, but that’s not the whole story. With all of the holiday events and parties and socials that happen, now is the perfect time to introduce your business to new potential clients or referral sources and begin building next year’s pipeline of sales. The more you are out of your office in this time frame, the more likely it is that you may find a lead or a contact that can help grow your business next year, or even immediately if you make the right connection.
Thanksgiving means giving thanks
For me, I am grateful for the people around me in my business. I have a hard-working, dedicated group of people who really strive to find the right candidate at the right time for our clients. We aren’t perfect by any stretch of the imagination, but what I love the most is that they strive for perfection anyway. Without their dedication and abilities, we could not have grown like we did this year. I also know that when trouble comes down our path, this is the team that will dig in to help get things right. Often times, I get so caught up in looking at the next deal or wondering why something went wrong that I don’t thank them enough for the time and effort they put in, regardless of the outcome. As we prepare for the end of the year, now is a great time to remember the people who have helped you get to where you are today.
On November 24th you can talk to me about Christmas and you can play all of the Christmas music you would like. But until then, I am going to sit back and appreciate the journey we are on, say thank you to the people who have supported us and beginning plotting for 2018.
So until November 24th, Happy Thanksgiving!!