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For those of you who have hated 2020, and you can count me among them, I have already turned my attention to what we can do to help people in their job search for 2021! But before I get there, I do think it is important that I point out that the narrative right now on unemployment is not entirely accurate. Jobs are available. Those jobs may not be perfect, or they may be more selective in their hiring process, but make no mistake, businesses are hiring here in Florida.

Fifty-six percent of owners [nationally] reported hiring or trying to hire in September, up four points from the previous month. Of those trying to hire, 89% reported few or no “qualified” applicants for the positions they were trying to fill.”  (NFIB)

The problem right now is not the job end of the equation. The challenge is getting candidates to apply. For those that need to find work or want to get out of their house, I want to give you some insight into what job searching in 2021 will look like for you.

Be Realistic

According to Yelp, there have been roughly 163,000 businesses that have closed due to Covid-19. Of those businesses, almost 60% will now be closed permanently. (Yelp) Why does this matter to you?  It’s simple, most businesses do not have the same resources and flexibility they had last year. While this may seem like a contradictory argument to the NFIB, it really isn’t. Businesses still need people to help them grow their business. What has changed, in many cases, is that they don’t have the same economic freedom they may have had last year at this time on salary, benefit, and other issues. My suggestion is to be realistic in your goals or requests. Now isn’t the time to get greedy.

Is It Time For A Career Change?

For people who have gone through a dramatic situation, like a layoff or business closure, they usually step back from their current career to take stock of their happiness and future goals. It is not uncommon to see those same people try to pivot to a new career, including being an entrepreneur themselves. While making a career change is not impossible, it can be very challenging. Candidates may believe their skills can translate to a new career, but making that argument to a hiring manager is difficult.  Do not assume the hiring manager/business owner will agree with your assessment that your skills will transfer. Do your research before taking this path. It can be more challenging than you expect.

Get Your Resume Right – Quantify Your Value

The absolute best way to catch the eye of HR or a hiring manager is to quantify your accomplishments. Give them hard data to understand. For example, I increased productivity in my department by 25% by changing this process, or I achieved 110% of my sales goal for the past two years.  Don’t underestimate the value of a well-done resume. At the same time, don’t rely on the resume to get you your job. The resume will get you the interview, you have to earn yourself the job.

I know many people can agree with me that we can’t wait to get through 2020! But there are still big issues to be determined that can and will have a significant impact on the market in 2021. Some of those issues can be decided in November, but not all of them. If you are out of work today, I would not wait until tomorrow to find your new role. We don’t know what is coming around the next corner. Find your role today!

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